The Fair Treatment

Removing bias from commercial director-selection in the Advertising industry

Today women are on the bid…but rarely are their treatments selected.

Men are judged on potential, women are judged on experience.

While many agencies, production partners and clients explicitly want to do their part to elevate minority directors, and dismantle the biases towards sameness creatively and commercially, the stats don’t lie.

Today, our ask is simple.

We are inviting advertising agencies, production companies and clients to participate in an experiment.
A blind bid for a directional opportunity.

The best answer wins.